Coverage for a set period, usually 10, 20 or 30 years. If something happens to you within that term, your family receives the benefit.
It makes sure your family isn't left without income or unable to keep up with the commitments that depended on you.
Anyone with young children, a mortgage or who is the family's main source of income.
When the term ends, coverage ends and there's no cash value. It's pure protection, which is why it's the lowest-cost option.